News — marketing

The High Level Principles of Marketing with Scott Britton

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High-ROI-activities that other skilled marketers aren’t doing — that you can and should doan interview with Scott Britton, as told to Sebastian MarshallI got into marketing strategy by accident.I’d been a business development and sales guy and I wanted to start teaching those skills because I loved it. Once I started putting the content online in the form of videos, blog posts, and courses, I wanted the people who’d benefit most to all see it.In order to do that, I realized I needed to be a good marketer.Very quickly, the content I was creating was providing a full-time income from...

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The Mentality Behind the Magic Touch, by Derek Sivers

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Derek Sivers is holding a one-time class to teach you the "magic touch" in business, with examples, war stories, and lessons you can apply right now to do better by your customers and profit as a result of it -- and all the proceeds will go to charity. The class will be on February 19th at 5PM California time (8PM East Coast). You can find out more at GiveGetWin by clicking here. The Mentality Behind the Magic Touch; Derek Sivers interviewed by Chiara Cokieng Derek Sivers sold CDBaby for $22 million dollars in 2008. In this interview, he explains what he's been doing now, how...

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How & why every Entrepreneur should learn copywriting - an interview with Derek Johanson

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6 weeks into Derek's CopyHour course, I wrote the script for a video for an Entrepreneur's Apprenticeship application. I used every bit of knowledge I'd gotten from the course and, 4 months later, I was on a plane from frozen Canada to tropical Bali to live in a villa full of entrepreneurs and make $1800/month (up from $200). Now he's agreed to share the knowledge and open up CopyHour to 15 new members from GiveGetWin for half the usual cost. Here's some excerpts & notes from an interview between Derek and myself.  Sometime after quitting my 9-5 and touring the world...

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"How To Break Through With Your Work" by Mars Dorian

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Mars Dorian's motto in life is, "When you’re not trying to fit in, you’re free to stand out." Mars is an illustrator, designer, blogger, and consultant focused on helping you and your business stand out. He's edgy and embraces authenticity even to the point where his work can be quite controversial -- but he's also got brilliant insights and excellent artisanship.  To promote his recent GiveGetWin deal where you can get a copy of his illustrated guide to branding and standing out, Mars sat down with Sebastian Marshall and opened up about reaching the highest levels of creative potential, owning where...

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